How we work

The founder-led growth engine

Four steps, in the order they actually happen: rebuild the profile, write the content, then outreach on LinkedIn and by email. Ads are optional. Tap any step to see exactly how it is done.

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01Rebuild the profile
02Write the content
03LinkedIn outreach
04Email outreach
+Ads, if you want them

The whole thing, in four steps

How a stranger becomes a booked call.

Read it top to bottom. Each stage answers one question going through a buyer's head, says what you are left holding, and opens up to show how it is actually done, with a worked example from a real client inside.

Tap any stage to see exactly how it is done

What you put in

What you already know: your calls, your opinions, your results, your market.

Stage 014/8 plans

Rebuild the profile

“Who is this person and should I care?”

We rewrite your whole profile so a stranger knows in five seconds who you help, what you do for them, and why you are worth believing.

You get A profile that earns trust on its own, with your offer stated plainly and somewhere to click.

Week 2the rewritten profile is live
Stage 024/8 plans

Write the content

“Does this person actually know their subject?”

We turn the things you already say on calls into posts your buyers want to read, every week, without you writing them.

You get 2 to 3 posts a week in your own voice, and an audience that keeps growing between them.

6 to 12posts published in month one
Stage 035/8 plans

LinkedIn outreach

“How do I reach the right people on LinkedIn?”

We find people who fit, send connection notes and messages you approved first, and follow up properly. Their replies land in your own LinkedIn messages.

You get A steady flow of conversations in your own DMs, each one traced back to the message that started it.

100 to 300people researched and contacted a month
Stage 043/8 plans

Email outreach

“How do I reach the ones who are never on LinkedIn?”

A separate sending domain, warmed up for three to four weeks, then short sequences to the same researched list. Replies land in your own inbox.

You get A second channel working the same list, with one shared opt-out list so nobody ever hears from you twice.

3 to 4 weekswarming the domain before the first send
Optional1/8 plans

Ads, if you want them

“Can we go faster than word of mouth?”

Put a budget behind the posts that already worked, shown mostly to people who have seen you before. A separate plan, and plenty of clients never take it.

You get More of the right people seeing your best work, measured to booked calls rather than to clicks.

Sold as its own plan and runs alongside any other. The budget is yours and goes straight to Google and Meta.

What you get

10 to 25qualified conversations a month

By month three, once both channels are at full volume. The same range the pricing page quotes, and it depends on your offer and your market like any other.

Calls on your calendar, and a pipeline you can actually see.

None of the steps above is the point on its own. This is the point.

Calls booked, with nothing to chase

One link off your real calendar. They pick a slot, the invite and the video link go out on their own, and a reminder lands before the call so it does not quietly lapse.

Conversations in your own inbox

LinkedIn replies stay in your LinkedIn messages and email replies stay in your inbox. There is no tool for you to log into and nothing for a prospect to notice.

A profile and a feed still working while you sleep

People arrive at the call already knowing what you do and already half convinced. That is the part you cannot buy with outreach alone.

Numbers you can plan a quarter against

Every booking is logged against the message, channel and angle that caused it, so the report is a count rather than a guess.

They pick

20 minutes · Thu 19 March

09:3011:0014:3016:0016:3017:00

Read live off your calendar, with your gaps between calls already applied.

Confirmed

Booked

Thursday 19 March, 14:30

Calendar invite on both sides, with the video link attached

A reminder before the call, so it does not quietly lapse

Logged against the message and channel that caused it

Real month

16 Jul to 14 Aug 2026

49

booked

38

actually happened

6

moved

5

cancelled

0 no-shows on either side, across all 49 bookings.

Saraswati Sharma, Our demo client. Taken from the booking log, which you can download on her case study.

Someone who misses a call gets one short message with a rebooking link. Not a guilt trip, and not a sequence.

Every week, we check what worked

Reach, replies and booked calls are counted, not guessed. Whatever worked gets more room next week and whatever did not is dropped. That is why month three looks nothing like month one.

// figures: ranges published on the pricing page. One real client, shown end to end so the steps are not abstract. Your numbers will be your own. See the full case study

Your client portal

One portal for approvals, scheduling, and reporting.

Private to you

The portal is where you run the content side and read the numbers. Outreach conversations stay where they happen, so nothing changes about how you actually reply.

Client portal preview
Live
Anonymized lead pipeline workspace screenshot
Lead pipeline
Pipeline visibility
Anonymized client report workspace screenshot
Reports
Live performance view
Anonymized outreach workspace screenshot
Outreach
Client-safe tracking
Anonymized content generation workspace screenshot
Content
Draft generation
Anonymized sheet workflow workspace screenshot
Sheets
Approvals and docs

Approve LinkedIn posts

Review every post before it goes live and accept it in one click, so nothing publishes without your say.

Set the schedule

See and control what publishes when, so your posting rhythm stays deliberate instead of random.

Read the reports

Weekly reporting on reach, ad performance, replies, and booked calls, all in one view you actually check.

Conversations live in their native channels:LinkedIn DMsCold-email inbox

Your first 90 days

When each part of the engine actually starts.

The diagram above is the machine. This is the calendar. Four weeks to stand the whole engine up, then three months of the curve it produces, with the honest ceiling on each one stated rather than buried.

Weeks 1 to 4

The setup ramp, week by week.

Four weeks from signature to a full engine running end to end. Each week names what we run, what we need from you, and what exists at the end of it that did not exist at the start.

  1. 1
    Week 1

    Foundation

    What we run

    • Mutual NDA signed online before the kickstarter call, so everything you share is covered from day one.
    • Kickstarter call to pull your real positioning, offers, objections, and proof out of your head.
    • Positioning audit across your profile, proof, ICP, competitors, content gaps, and outreach readiness.
    • Founder voice profile built from how you actually talk on calls, not from a template.
    • Your private portal is created and access is handed over.

    What we need from you

    • Sign the mutual NDA online, before the kickstarter call.
    • One 45 to 60 minute kickstarter call.
    • Share case studies, numbers, and any proof we are allowed to quote.
    • Confirm the ICP you want us pointed at.

    By the end of week 1: A written trust-and-pipeline roadmap, your voice profile, and a live portal.

  2. 2
    Week 2

    Build and approve

    What we run

    • Profile rewrite: headline, about, featured proof, and a clearly stated offer.
    • First content batch drafted in your voice and loaded into the portal.
    • Content calendar set, so the posting rhythm is deliberate instead of random.
    • Outreach infrastructure prepared: Sales Navigator on the LinkedIn side, domain and mailbox warm-up on the email side.
    • Prospect list one researched against the ICP and reviewed by hand.

    What we need from you

    • Approve the profile copy.
    • Approve the first posts in the portal, or leave inline comments.
    • Connect the LinkedIn account or sending domain your plan runs on.

    By the end of week 2: Posts scheduled, the first prospect list ready, and outreach infrastructure warming.

  3. 3
    Week 3

    Go live

    What we run

    • Publishing goes live at the rhythm your plan sets, plus daily engagement with your ICP.
    • Outreach starts at deliberately low volume, so acceptance and deliverability stay healthy.
    • Every connection note, DM angle, and email sequence is approved by you before a single send.
    • Suppression is in place from day one, so one opt-out stops every channel at once.
    • Replies are triaged as they land, with reviewed follow-ups drafted for the ones worth chasing.

    What we need from you

    • One-click approvals as drafts land.
    • Reply to the warm conversations. They arrive in your own DMs and inbox, not in some tool you have to learn.

    By the end of week 3: Content live, outreach running, and the first replies landing with you.

  4. 4
    Week 4

    Report and tune

    What we run

    • First full report: reach, profile visits, replies, and booked calls.
    • Weak angles retired quietly, the ones that land given more room.
    • Outreach volume raised only where acceptance and deliverability say it is safe.
    • Next month's content angles and outreach targeting rewritten off real data instead of guesses.

    What we need from you

    • A 20 minute review to pick what we double down on next.
    • Tell us which conversations were genuinely good fits, so the targeting sharpens.

    By the end of week 4: The whole engine running end to end, with a baseline worth improving against.

Months 1 to 3

What the first 90 days actually look like.

Nothing new gets built after month 1. The curve after that is volume and compounding, so each month here states both what is fair to expect and what is honestly not there yet.

Month 1

Establish

Weeks 1 to 4 above, rolled up. The month you spend building the engine and reading the first honest numbers off it.

6 to 12

posts published

Week 4

first full report

Fair to expect by now

  • A profile that earns trust in seconds and a posting rhythm that holds.
  • The first researched prospect lists worked at warm-up volume.
  • Early replies and profile visits, enough to see which angles have pull.

Not yet: A predictable weekly call volume. Month 1 buys you a working engine and a real baseline, not a full calendar.

Month 2

Volume

Nothing new gets built. The engine that already works gets pushed to full volume on the angles month 1 proved.

100 to 300

targeted prospects a month

Full

outreach volume reached

Fair to expect by now

  • Content narrowed to the hooks and proof formats that actually moved people.
  • Both outreach channels at full researched volume if your plan runs both, against one shared suppression list.
  • Qualified conversations start to compound instead of arriving one at a time.

Not yet: Peak numbers. Acceptance and deliverability are still climbing, so we hold volume wherever pushing it would put your name or domain at risk.

Month 3

Compound

The month the system stops being an experiment. You know which hooks book calls and which ICP segments reply, so the loop does the work.

10 to 25

qualified conversations a month

90 days

of compounding proof

Fair to expect by now

  • A named set of angles, audiences, and offers that reliably produce replies.
  • Inbound profile visits and warm conversations from content you published weeks ago.
  • Reporting you can plan a quarter against instead of guess from.

Not yet: A finished system. The weekly loop keeps running, and angles, audiences, and offers keep getting sharper well past day 90.

These are the ranges we see when the offer, the ICP, and the proof behind them hold up. Conversion still depends on your offer, your market, and how warm it is, so read them as the shape of the ramp rather than a guarantee.

Every plan, in plain words

Which plan does which steps, and what you actually get.

Eight plans, each one described through the same steps above. The lighter ones build trust and contact nobody. The heavier ones run both outreach channels. Each card says what is included, what you need to bring, and what is not in it.

Content

Build trust first. Nobody is contacted on these.

Presence

Content

You want to stop looking invisible, but you are not ready to chase anyone yet.

A profile that no longer embarrasses you, and something new on it twice a week.

01Rebuild the profile02Write the content03LinkedIn outreach04Email outreachAds, if you want them

What it does, step by step

  • 01 Rebuild the profileLighter

    A tidy-up of your profile: a clearer headline, a readable about section, and your proof put where people see it.

  • 02 Write the contentLighter

    2 posts a week, written from the notes and material you send us.

Also included

  • Your own portal: the posting calendar, one-click approvals, change requests, and your files in one place.
  • A short monthly summary of how the posts did.

Not in this plan

  • Any messaging or outreach to prospects.
  • Ads.

Authority

Content

You want buyers to already trust you by the time they get on a call with you.

People in your market know your name and your point of view before you ever pitch them.

01Rebuild the profile02Write the content03LinkedIn outreach04Email outreachAds, if you want them

What it does, step by step

  • 01 Rebuild the profile

    Your whole profile rewritten for one buyer: headline, about, featured proof, and an offer stated in plain words.

  • 02 Write the content

    3 posts a week in your real voice, 1 carousel a month, a call with you every month to pull out fresh material, and 15 to 20 genuine comments a week on your buyers' posts.

  • 03 LinkedIn outreachLighter

    60 to 80 connection requests a week to the right people. Growing the audience only, with no pitch and no follow-up messages.

Also included

  • A strategy call with us every two weeks to review the content and the direction.
  • A report on what your competitors are posting and the gaps nobody is covering.
  • A cleanup so AI search tools describe your business correctly.
  • The full portal: onboarding, call notes, your client record, and live reporting.

Not in this plan

  • Sales messages and follow-up sequences.
  • Email outreach.
  • Ads.

Content and outreach

Trust plus the messages that turn it into calls.

Authority + LinkedIn Pipeline

Content and outreach

The content is working and you now want it to produce actual conversations.

The full trust engine, plus researched LinkedIn outreach feeding your calendar.

01Rebuild the profile02Write the content03LinkedIn outreach04Email outreachAds, if you want them

What it does, step by step

  • 01 Rebuild the profile

    Your whole profile rewritten for one buyer, the same as on Authority.

  • 02 Write the content

    The complete content engine: 3 posts a week, a monthly carousel, the monthly interview, and daily engagement.

  • 03 LinkedIn outreach

    100 to 300 researched people a month. Your weekly invites stop being general audience growth and go to matched prospects, with connection notes, messages and follow-ups you approve before anything sends.

Also included

  • Sales Navigator: use your own licence, or we set one up and run it for a monthly fee.
  • A booking link placed in the conversation, and every booked call logged against the message that produced it.
  • You approve replies before they go out, so sensitive conversations stay yours.
  • A pipeline board in the portal and a weekly pipeline report, plus account safety rules: slow pacing, human review, and a hard stop if anything looks risky.

Not in this plan

  • Email outreach.
  • Ads.

Authority + Email + LinkedIn Pipeline

Content and outreach

You want the trust engine and both outreach channels pulling together from day one.

One prospect list worked on LinkedIn and by email, with one view of the whole pipeline.

01Rebuild the profile02Write the content03LinkedIn outreach04Email outreachAds, if you want them

What it does, step by step

  • 01 Rebuild the profile

    Your whole profile rewritten for one buyer, the same as on Authority.

  • 02 Write the content

    The complete content engine: 3 posts a week, a monthly carousel, the monthly interview, and daily engagement.

  • 03 LinkedIn outreach

    100 to 300 researched people a month, with connection notes, messages and follow-ups you approve before anything sends.

  • 04 Email outreach

    The same list worked by email on a separate domain you own, warmed up for three to four weeks before a single prospect is contacted.

Also included

  • One opt-out list shared across both channels, so someone who says no on email is never messaged on LinkedIn.
  • One pipeline view covering content, LinkedIn and email together.
  • Everything in the Authority + LinkedIn Pipeline plan.

You bring

  • A domain you own for the cold email, kept separate from your main one.

Not in this plan

  • Ads.

Outreach only

You already have the profile and the content. We run the outreach.

LinkedIn Pipeline

Outreach only

Your profile and your content are already fine. You just want the LinkedIn outreach run properly.

Researched LinkedIn outreach, run from your own account.

01Rebuild the profile02Write the content03LinkedIn outreach04Email outreachAds, if you want them

What it does, step by step

  • 03 LinkedIn outreach

    100 to 300 researched people a month, with connection notes, messages and follow-ups you approve first, and a booking link placed in the conversation.

Also included

  • A pipeline board in the portal and a weekly pipeline report.
  • Account safety rules: slow pacing, human review, and a stop if acceptance rates drop.

You bring

  • A LinkedIn account that is already warmed up and in good standing.
  • Sales Navigator: your own licence, or we set one up and run it for a monthly fee.

Not in this plan

  • Profile rewriting.
  • Any posting or content.
  • Email outreach.
  • Ads.

Email Pipeline

Outreach only

You want volume outside LinkedIn, and you are happy to own the sending setup.

Cold email run properly, on a domain you own and control.

01Rebuild the profile02Write the content03LinkedIn outreach04Email outreachAds, if you want them

What it does, step by step

  • 04 Email outreach

    100 to 300 researched people a month, on a domain warmed up for three to four weeks first, with sequences you approve before anything sends and a booking link in the reply.

Also included

  • Proper sending setup: SPF, DKIM and DMARC, so your mail reaches inboxes rather than spam folders.
  • A pipeline board in the portal and a weekly pipeline report.

You bring

  • A sending domain and mailboxes you own, kept separate from your main domain.

Not in this plan

  • Profile rewriting.
  • Any posting or content.
  • LinkedIn outreach.
  • Ads.

Email + LinkedIn Pipeline

Outreach only

You want both outreach channels working the same list, without the content side.

Two channels, one list, one opt-out list, one pipeline.

01Rebuild the profile02Write the content03LinkedIn outreach04Email outreachAds, if you want them

What it does, step by step

  • 03 LinkedIn outreach

    100 to 300 researched people a month, with everything approved by you before it sends.

  • 04 Email outreach

    The same list worked by email on a warmed domain, never at the same time as the LinkedIn messages to that person.

Also included

  • One opt-out list shared across both channels, so one no stops everything.
  • One pipeline board covering both channels, and a weekly report.

You bring

  • A warmed-up LinkedIn account, and a sending domain you own for the email side.

Not in this plan

  • Profile rewriting.
  • Any posting or content.
  • Ads.

Ads

Money behind what already works. Sold on its own or alongside any plan.

Google & Meta Ads

Ads

Something is already working and you want to put money behind it to go faster.

Paid reach pointed mostly at people who have already seen you, measured to booked calls.

01Rebuild the profile02Write the content03LinkedIn outreach04Email outreachAds, if you want them

What it does, step by step

  • Ads, if you want them

    Google and Meta campaigns built around people who already engaged with you, with your best-performing posts used as the creative, and reporting that stops at booked calls rather than at clicks.

Also included

  • Audience building from your own traffic: post engagers, profile visitors, site visitors and video viewers.
  • Monthly reporting on cost per qualified conversation, not cost per click.

You bring

  • The ad budget itself, paid straight to Google and Meta. We never mark it up or route it through us.
  • A minimum monthly spend, so the platforms have enough to learn from.

Not in this plan

  • Profile rewriting.
  • Posting or content.
  • Outreach messages.
  • LinkedIn ads, which we skip on purpose because the cost per lead rarely justifies itself.

All eight side by side

The same information as a grid, for when the question is what the difference between two of them is.

The step
ContentPresence
ContentAuthority
Content and outreachAuthority + LinkedIn Pipeline
Content and outreachAuthority + Email + LinkedIn Pipeline
Outreach onlyLinkedIn Pipeline
Outreach onlyEmail Pipeline
Outreach onlyEmail + LinkedIn Pipeline
AdsGoogle & Meta Ads
01Rebuild the profile
02Write the content
03LinkedIn outreach
04Email outreach
+Ads, if you want them
We run all of itA lighter versionNot in this plan

Scroll the table sideways to see every plan. Prices are on the pricing page, where they are set for your region.