How we work
The founder-led growth engine
This is the exact system we run for founders: positioning that earns trust, content in your real voice, paid amplification on Google and Meta, controlled outreach on LinkedIn and by email, and a booking path that removes friction. One connected engine, all visible in one portal.
Position01
Publish02
Amplify03
Reach out04
Book05
The whole system, end to end
One engine, from raw expertise to booked call.
Follow it top to bottom through three layers. Trust earns belief, paid amplification puts Google and Meta budget behind what already works, and the pipeline turns attention into booked calls. A weekly loop feeds every result back into layer 1.
What goes in
Your expertise, calls, opinions, proof, and market context.
Layer 1 · TrustEarn belief before you ever pitch.
Step 01
Position the founder
A sharp headline, real proof, a stated offer, and a defined ICP so the profile earns trust in seconds.
Step 02
Publish in your voice
3 to 4 founder-led posts a week, pulled from your real calls, opinions, and proof. Never an AI template.
Layer 2 · AmplifyTwo ways to stay in front of the same buyers.
Always on
Organic reach
Every post compounds reach and warms up your ICP at zero media cost.
Always on
Google & Meta ads
Paid budget retargets everyone who saw your content, viewed your profile, or hit your site. Warm audiences at a sane cost per lead. We skip LinkedIn ads on purpose.
Ads scale the proof that content already creates, they do not replace it.
Layer 3 · PipelineTurn attention into booked calls, in one system.
Step 03
Reach out on two channels
The same offer reaches people who engage with your posts and people who never see them, against one researched ICP.
LinkedInCold email
Step 04
Replies land in your channels
LinkedIn conversations stay in your LinkedIn DMs and cold-email replies sit in your sending inbox, so you talk to warm prospects where they already are.
LinkedIn DMsEmail inbox
Step 05
Book the call
A one-click calendar path turns a warm reply into a booked call with zero drop-off.
What comes out
Qualified conversations and booked calls with the right buyers.
Measure and improve, every week
Feeds back to layer 1Weekly reports on reach, ad performance, replies, and booked calls feed straight back into content angles, ad spend, and outreach targeting. The engine gets sharper the longer it runs.
Your client portal
One portal for approvals, scheduling, and reporting.
The portal is where you run the content side and read the numbers. Outreach conversations stay where they happen, so nothing changes about how you actually reply.
Client portal preview
Live
Lead pipeline
Pipeline visibility
Reports
Live performance view
Outreach
Client-safe tracking
Content
Draft generation
Sheets
Approvals and docs
Approve LinkedIn posts
Review every post before it goes live and accept it in one click, so nothing publishes without your say.
Set the schedule
See and control what publishes when, so your posting rhythm stays deliberate instead of random.
Read the reports
Weekly reporting on reach, ad performance, replies, and booked calls, all in one view you actually check.
Conversations live in their native channels:LinkedIn DMsCold-email inbox
Your first 90 days
When each part of the engine actually starts.
The diagram above is the machine. This is the calendar. Four weeks to stand the whole engine up, then three months of the curve it produces, with the honest ceiling on each one stated rather than buried.
Weeks 1 to 4
The setup ramp, week by week.
Four weeks from signature to a full engine running end to end. Each week names what we run, what we need from you, and what exists at the end of it that did not exist at the start.
- 1Week 1
Foundation
What we run
- Kickstarter call to pull your real positioning, offers, objections, and proof out of your head.
- Positioning audit across your profile, proof, ICP, competitors, content gaps, and outreach readiness.
- Founder voice profile built from how you actually talk on calls, not from a template.
- Your private portal is created and access is handed over.
What we need from you
- One 45 to 60 minute kickstarter call.
- Share case studies, numbers, and any proof we are allowed to quote.
- Confirm the ICP you want us pointed at.
By the end of week 1: A written trust-and-pipeline roadmap, your voice profile, and a live portal.
- 2Week 2
Build and approve
What we run
- Profile rewrite: headline, about, featured proof, and a clearly stated offer.
- First content batch drafted in your voice and loaded into the portal.
- Content calendar set, so the posting rhythm is deliberate instead of random.
- Outreach infrastructure prepared: Sales Navigator on the LinkedIn side, domain and mailbox warm-up on the email side.
- Prospect list one researched against the ICP and reviewed by hand.
What we need from you
- Approve the profile copy.
- Approve the first posts in the portal, or leave inline comments.
- Connect the LinkedIn account or sending domain your plan runs on.
By the end of week 2: Posts scheduled, the first prospect list ready, and outreach infrastructure warming.
- 3Week 3
Go live
What we run
- Publishing goes live at the rhythm your plan sets, plus daily engagement with your ICP.
- Outreach starts at deliberately low volume, so acceptance and deliverability stay healthy.
- Every connection note, DM angle, and email sequence is approved by you before a single send.
- Suppression is in place from day one, so one opt-out stops every channel at once.
- Replies are triaged as they land, with reviewed follow-ups drafted for the ones worth chasing.
What we need from you
- One-click approvals as drafts land.
- Reply to the warm conversations. They arrive in your own DMs and inbox, not in some tool you have to learn.
By the end of week 3: Content live, outreach running, and the first replies landing with you.
- 4Week 4
Report and tune
What we run
- First full report: reach, profile visits, replies, and booked calls.
- Weak angles retired quietly, the ones that land given more room.
- Outreach volume raised only where acceptance and deliverability say it is safe.
- Next month's content angles and outreach targeting rewritten off real data instead of guesses.
What we need from you
- A 20 minute review to pick what we double down on next.
- Tell us which conversations were genuinely good fits, so the targeting sharpens.
By the end of week 4: The whole engine running end to end, with a baseline worth improving against.
Months 1 to 3
What the first 90 days actually look like.
Nothing new gets built after month 1. The curve after that is volume and compounding, so each month here states both what is fair to expect and what is honestly not there yet.
Month 1
Establish
Weeks 1 to 4 above, rolled up. The month you spend building the engine and reading the first honest numbers off it.
6 to 12
posts published
Week 4
first full report
Fair to expect by now
- A profile that earns trust in seconds and a posting rhythm that holds.
- The first researched prospect lists worked at warm-up volume.
- Early replies and profile visits, enough to see which angles have pull.
Not yet: A predictable weekly call volume. Month 1 buys you a working engine and a real baseline, not a full calendar.
Month 2
Volume
Nothing new gets built. The engine that already works gets pushed to full volume on the angles month 1 proved.
100 to 300
targeted prospects a month
Full
outreach volume reached
Fair to expect by now
- Content narrowed to the hooks and proof formats that actually moved people.
- Both outreach channels at full researched volume if your plan runs both, against one shared suppression list.
- Qualified conversations start to compound instead of arriving one at a time.
Not yet: Peak numbers. Acceptance and deliverability are still climbing, so we hold volume wherever pushing it would put your name or domain at risk.
Month 3
Compound
The month the system stops being an experiment. You know which hooks book calls and which ICP segments reply, so the loop does the work.
10 to 25
qualified conversations a month
90 days
of compounding proof
Fair to expect by now
- A named set of angles, audiences, and offers that reliably produce replies.
- Inbound profile visits and warm conversations from content you published weeks ago.
- Reporting you can plan a quarter against instead of guess from.
Not yet: A finished system. The weekly loop keeps running, and angles, audiences, and offers keep getting sharper well past day 90.
These are the ranges we see when the offer, the ICP, and the proof behind them hold up. Conversion still depends on your offer, your market, and how warm it is, so read them as the shape of the ramp rather than a guarantee.
Plans mapped onto the engine
Which plan runs which part of the engine.
Scan any plan down its column to see the engine stages it delivers. Content plans build trust, pipeline plans run outreach, and the top tier runs the whole engine end to end. This is the map to reach for when scoping a plan on a call.
Engine stage
ContentPresence
ContentAuthority
PipelineAuthority + LinkedIn Pipeline
PipelineLinkedIn Pipeline
PipelineEmail Pipeline
PipelineEmail + LinkedIn Pipeline
01Position
02Publish
03LinkedIn outreach
03Cold email
04Portal & CRM
05Booking
Fully managedLighter scopeNot in this plan
Google & Meta advertising sits on top
The amplify layer is not a standard tier. It retargets the audience the content engine builds and pushes budget behind the posts that already work, so scope it as an add-on on any content plan.